Please join us for How to Hold the Press Release & Get TV Coverage - facilitated by Rudd Resources
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How to Hold the Press Release and Get TV Coverage focuses on helping community-based organizations gain media attention and effectively share their stories with the public. Participants will learn how to develop media advisories that capture the interest of television news outlets, promote events, and highlight the impact of their work. This training explores the fundamentals of media relations, how news organizations determine what is newsworthy, and strategies for building relationships with local media. Attendees will leave with practical tools to increase visibility for their organization and amplify community impact through earned media.
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- Understanding the difference between a press release and a media advisory
- Identifying what makes a story newsworthy
- Writing effective media advisories for television and news outlets
- Developing key messages that resonate with reporters and audiences
- Timing and distribution strategies for media outreach
- Building relationships with local journalists and media contacts
- Preparing spokespersons for media interviews
- Coordinating media coverage for community events and initiatives
- Avoiding common media outreach mistakes
- Measuring the impact of media coverage and earned media opportunities
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- Executive Directors
- Communications and Public Relations Staff
- Community Engagement Coordinators and Managers
- Program Directors
- Outreach Supervisors
- Director of Development
- Advocacy and Policy Staff
- Staff responsible for public-facing events and initiatives
Note that attendance is limited to 2 staff members per organization.
This training is recommended for staff responsible for promoting organizational initiatives, engaging the community, managing public communications, or increasing awareness of violence prevention and intervention efforts.